About the Authors
Jay Barney
Jay is one of the top three most cited scholars in the field of strategic management, who has published over 125 articles and book chapters, along with seven books. He is a full-time professor at Eccles School of Management at the University of Utah. Connect with Jay at JayBarney.org
Manoel Amorim
Manoel is a serial CEO, whose most visible culture transformation project was celebrated in a Harvard Business School case (Telesp). He led four publicly traded companies and has been a Board Director several times in six different countries. Connect with Manoel on LinkedIn.
Carlos Julio
Carlos has nine books published in Latin America and Europe with over 300,000 copies sold since 2001. He is a visiting professor in four prestigious MBA Schools in Brazil. He hosts a daily short business radio program and a weekly business TV program. Connect with Carlos at CarlosJulio.com.br/
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