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Three Questions You Must Answer to Know If Your Strategy and Culture Are Aligned
Here is what we know about the relationship between strategy, culture, and firm performance: Firms with strategies and cultures that are aligned outperform firms with strategies and cultures that are not aligned. So, for example, if your organization’s strategy focuses
Building Stories for the Head and Heart
Our research for The Secret of Culture Change: How to Build Authentic Stories That Transform Your Organization found that stories need an additional content element if they are to be successful in changing an organization’s culture: They must appeal to
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Building Stories for the Head and Heart
Our research for The Secret of Culture Change: How to Build Authentic Stories That Transform Your Organization found that stories need an additional content element if they are to be successful in changing an organization’s culture: They must appeal to
Putting an End to the Culture-Change Death Spiral
What if an effort to change an organization’s culture doesn’t take? Employees who have gone all in on a culture change can find themselves in a very uncomfortable situation—being a leading supporter of a culture change that has failed. As
Turning Mistakes into Culture-Changing Stories
Culture change begins by building authentic stories. Your stories are authentic when they reflect your deeply held values and beliefs about who you are as a leader, your commitment to the well-being of your employees and other stakeholders, and how
Creating a Story Cascade: How to Inspire Employees to Build Their Own Culture-Changing Stories
Does a leader have to star in every culture-changing story? The research we conducted while writing The Secret of Culture Change: How to Build Authentic Stories That Transform Your Organization suggests that it is critical for business leaders to star
Culture Change That Hurts Firm Performance
Culture change enhances your firm’s performance by aligning your firm’s values and norms with a strategy that can generate a competitive advantage. This is the culture change setting studied most frequently in the book The Secret of Culture Change. However,
Using a Customer Service Failure to Change an Organization’s Culture
Culture change is about building stories that exemplify the culture you are trying to create. When I was CEO at Telesp (Telefonica), I learned that stories can pave the way for change throughout an entire organization. Prior to my becoming
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