Latest Press

First Look: Leadership Books for August

Here's a look at some of the best leadership books to be released in August curated just for you. Be sure to check out the other great title being offered this month.

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How to craft a culture change at your organization

Everyone we know who has tried to implement a new business strategy has inevitably run into the same problem — their organization’s culture is incompatible with their new strategy.

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6 Steps in Building a New Culture

To implement new strategies, you often have to build a new culture. In order to build a new culture, you need to replace the current stories your employees share about what your company values, with new stories that exemplify the new cultural values required to implement your new strategy.

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Create Stories That Change Your Company’s Culture

Does your firm’s culture support its strategy? If not, you’ll need to retool your culture, and that’s not so easy to do. The values, beliefs, and norms that make it up are intangible and diffused throughout your organization, and employees tend to resist...

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Media Mentions

Press Kit

Jay Barney - Approved Bio and Photo

Jay Barney is a Presidential Professor of Strategic Management and holds the Lassonde Chair of Social Entrepreneurship at the Eccles School of Business at The University of Utah. He also serves as the Academic Co-Director of the Center for Business, Health, and Prosperity at the University of Utah.

He received his undergraduate degree from Brigham Young University and his master’s and doctorate from Yale University. After completing his formal education, Professor Barney joined the faculty at the Anderson Graduate School of Management at UCLA. He moved to Texas A&M University in 1986, The Ohio State University in 1994—where he held the Chase Chair in Corporate Strategy–and The University of Utah in 2012. He was a visiting scholar at INSEAD in 2016, and a visiting professor at the Saïd Business School at the University of Oxford in 2017.

Professor Barney teaches strategic management at the University of Utah. He also teaches classes on entrepreneurship and economic development which includes leading groups of students to Bolivia, Peru, and Ghana where they work to improve the performance of aspiring entrepreneurs in those countries. He also has taught in a variety of executive training programs at the University of Utah, Ohio State, Texas A&M, UCLA, Southern Methodist University, Texas Christian University, the University of Michigan, Bocconi University (in Milan, Italy), and for the consulting firm McKinsey and Company. Professor Barney received the George Robbins Teaching Award at UCLA in 1983, the Association of Former Students’ Distinguished Teaching Award at Texas A&M in 1992, various MBA, Ph.D., and Executive MBA teaching awards at Ohio State in 1995, 1996, 1999, 2000, 2001, and 2004, and was nominated for a university teaching award at the University of Utah in 2016.

Professor Barney’s research focuses on the relationship between firm resources and capabilities and sustained competitive advantage. He has also published work on how entrepreneurs create the business opportunities they exploit. He has published over 100 articles in a variety of journals, including the Academy of Management Review, the Strategic Management Journal, the Academy of Management Journal, Management Science, the Journal of Management, the Harvard Business Review, and the Sloan Management Review. Professor Barney’s research has been cited over 200,000 times. He has been on the editorial boards at the Academy of Management Review and the Strategic Management Journal, has been Associate Editor at the Journal of Management, senior editor at Organization Science, Co-Editor at the Strategic Entrepreneurship Journal, and editor-in-chief of the Academy of Management Review.

Professor Barney has also delivered scholarly papers at the Harvard Business School, the Wharton School of Business, the University of Michigan, Northwestern University, The London Business School, and at over seventy other universities around the world, and has published eight books: Organizational Economics (with William G. Ouchi), The Management Of Organizations: Strategy, Structure, Behavior (with Ricky Griffin), Gaining and Sustaining Competitive Advantage (now in its fourth edition), Strategic Management and Competitive Advantage (with Bill Hesterly, now in its sixth edition), Resource-Based Theory: Creating and Sustaining Competitive Advantage (with Delwyn Clark), What I Didn’t Learn in Business School: How Strategy Works in the Real World (with Trish Clifford), The Cambridge Handbook of Stakeholder Theory (with Jeff Harrison, Ed Freeman, and Rob Phillips), and The Secret of Culture Change: How to Build Authentic Stories that Transform Your Organization (with Manoel Amorim and Carlos Julio).

Professor Barney has won numerous awards for his research. In addition to holding honorary appointments at universities in New Zealand, the United Kingdom, and China, he has received three honorary doctorate degrees—at the University of Lund (in Sweden), at the Copenhagen Business School, and at the Universidad Pontificia Comillas (in Madrid, Spain). He won the Irwin Outstanding Educator Award for the Business Policy and Strategy Division of the Academy of Management in 2005, has been elected as a Fellow of both the Academy of Management and the Strategic Management Society, and received the Academy of Management Award for Outstanding Scholarship in 2010, the highest award for research achievement in the field of management. He has also been awarded the Penrose Prize for Trailblazing Research in Management (2019, co-sponsored by INSEAD and the European Academy of Management), the Foundational Paper Award for the Entrepreneurship Division of the Academy of Management (2019, with co-author Sharon Alvarez), the C.K Prahalad Scholar Practitioner Award (2020, sponsored by the Strategic Management Society), the John Fayerweather Eminent Scholar Award (2020, sponsored by the Academy of International Business), and the Distinguished Scholarship Award (2021, co-awarded with Margaret Peteraf, sponsored by the Strategic Management Division of the Academy of Management).

Professor Barney has consulted with a wide variety of public and private organizations, including Westinghouse Electric, the Masonite Corporation, McDonnell-Douglas, Wells Fargo Bank, Honeywell, Mead, Hewlett-Packard, Texas Instruments, Tenneco, Arco, Koch Industries Inc., Nationwide, The Columbus Public Schools, The Ohio State University Medical Center, Lancaster Colony Corporation, Bob Evans Restaurants, R.G. Barry and Company, ARUP, Mason Companies, Ultradent, and others. His consulting focuses on strategic analysis and strategy implementation. He has also served on the board at NCT Ventures, Max and Erma’s Restaurants, and the National Ability Center (in Park City, Utah).

Professor Barney is a Founding Fellow of the Society for Progress, a group of philosophers, economists, business school professors, and senior business executives dedicated to finding ways to resolve conflicts between economic and social progress.

Professor Barney is married (Kim) has three children and thirteen grandchildren.

Manoel Amorim - Approved Bio and Photo

Mr. Manoel Amorim served as President/CEO/Partner of several companies in different sectors in Brazil, Latin America, Europe, and the USA. He also served as a Director in several Corporate Boards in six different countries.

He is a founding partner of MXF Investments, a family office with investments in real estate and technology startups, out of Orlando, FL. He is a founding partner of K2A Partners, a telecommunications and IT consulting practice servicing medium and large size corporations in Latin America and the USA, out of São Paulo, Brazil, and a partner with Peak Capital Partners, a large real estate investment company in Provo, UT.

Mr. Amorim served as CEO of Abril Education, a startup launched with investments from the Civita family and from the private equity firm BR Education in Brazil, which he took public in 2012 and quickly became the 7th largest K-12 education company in the world. Prior to that, Mr. Amorim served as president and CEO of Globex, a leading consumer electronics and appliances retailer in Brazil, Executive Chairman of the Board of Vivo, the largest cell phone company in Latin America, Managing Director of the Telefônica Residential Business Unit for Latin America, out of Madrid, Spain, with operations in six different countries, CEO of Telefônica Brasil, the largest wireline and broadband telecom operator in Latin America, President of America Online Brazil and General Manager of Procter & Gamble Latin America’s second largest division and member of the Baby Care Global Leadership team, out of Cincinnatti, OH.

Mr. Amorim served in several Boards of Directors in different capacities. He was a full time, Executive Chairman of the Vivo Board, Chairman of the Investcred Bank and Pontofrio.com Boards, Vice-Chairman of the Boards of Abril Education and of the American Chamber of Commerce in Brazil, and Director on the Boards of Mastercard International in the USA, and of all of the Telefônica International controlled companies in five different countries.

Mr. Amorim is a member of the Marriott School of Business National Advisory Council and was an Executive in Residence of the University of Utah David Eccles School of Business’ Goff Strategic Leadership Center, where he worked on Leadership projects with faculty.

Mr. Amorim was named the International Executive of the Year by the Marriott School of Business in 2007. His leadership on cultural and business transformation ahead of Telefônica Brasil became a case studied in the class of Corporate Entrepreneurship at the Harvard Business School. He was awarded best executive in the Telecom industry in Brazil three times and one of the top 20 CEOs of Latin America by the Miami based Latin Trade Magazine twice.

Mr. Amorim is an active member of the Young Presidents Organization. He graduated as an Engineer from the Instituto Militar de Engenharia in Rio de Janeiro, Brazil, and holds an MBA from Harvard University.

He and his wife Marcia are parents of three children and ten grandchildren, and split their time between their homes in Florida and Utah.

Carlos Julio - Approved Bio and Photo

Carlos Julio is a seasoned executive, sought-after speaker, and leadership thought leader that draws upon his decades of experience to enable his clients to accelerate their leadership, transform their businesses, and achieve outstanding success. Well-recognized in Latin America and Europe for his nine best-selling books covering countries like Argentina, Mexico, Colombia, Venezuela, Portugal, Italy, and Spain where he’s sold more than 300,000 copies since 2001, Carlos is currently a visiting professor at four prestigious MBA Schools in Brazil. He hosts a daily short business radio program and a weekly business TV program. He frequently presents on the topics of business and leadership and has been recognized by Brazilian weeklies Veja and Exame as one of the country’s best speakers. He is an independent board member for five leading companies.

He also serves as the Head of Strategy and Innovation for the Locomotive Research Institute, an initiative of Renato Meirelles, where he focuses on consumer research, brands, and behaviors, enabling his clients to effectively implement consumer-focused initiatives.

Previously, Carlos was the CEO at Tecnisa, one of São Paulo’s largest and most innovative civil construction companies, where led the company’s growth, focusing on customized and innovative construction management projects, service qualifications, and on the use of new technologies to communicate with suppliers, partners, and clients. Prior to that role, he served as the President and CEO of HSM do Brasil, the largest corporate education platform for leadership and business in the country. Previously, he served as the CEO of Polaroid in Brazil.

Carlos has received his master’s degree in business from Harvard Business School and also received his master’s degree in business from Fundação Getulio Vargas – FGV, an Integrated Master’s Degree from the International Institute for Management Development (IMD) in Lausanne, Switzerland as well as from the London Business School. He also received his bachelor’s degree in business, specializing in foreign trade, in São Paulo.

Passionate about technology and the digital economy, he was a co-founder of Digital House School in São Paulo and today is mentoring several talented young entrepreneurs.

Book an Interview

Looking to interview Jay, Manoel, or Carlos? Please send your request and relevant details to madison.scheuer@smithpublicity.com or fill out an inquiry form.

Additional Approved Photos

Jay Barney

Manoel Amorim

Carlos Julio

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